Transforming Ineffective Base Displays into Brand Communication Assets

Project Background

In FMCG retail environments, pallet-based displays are widely used for volume-driven promotions. However, traditional floor-stacking methods often create a critical issue: products placed at the bottom level suffer from poor visibility, limited accessibility, and low sales efficiency. This “dead space” not only impacts conversion but also weakens overall display performance.

Design Challenge

The key challenge was to resolve the inefficiency of bottom-level product placement without compromising stocking capacity, structural stability, or execution speed at retail. Instead of forcing products into low-performing zones, the objective was to rethink how base-level space could contribute to sales in a more strategic way.

Fulidisplay Solution

Fulidisplay proposed a scene-based base display system that redefines the role of the pallet foundation. Rather than functioning as a selling surface, the base was designed as a brand communication and storytelling zone.

Through integrated lighting, graphic panels, and three-dimensional visual elements, the base structure delivers key product messages — including flavor profiles, functional benefits, and brand positioning. This visual storytelling supports the upper selling layers by improving shopper attention flow, enhancing brand recognition, and reinforcing purchase intent.

Retail Value

By converting underperforming space into a high-impact visual asset, the display achieves a balance between merchandising efficiency and immersive presentation. The modular structure ensures strong load-bearing performance and stability, while remaining flexible for different store formats such as supermarkets, convenience stores, and promotional end-cap areas.

Result

This project demonstrates how thoughtful retail display design can solve practical merchandising challenges while maximizing the value of every square meter at the point of sale — turning inactive space into a powerful driver of brand visibility and shopper engagement.