Selected retail display projects across floor case displays, countertop displays, and modular solutions.
In the fast-moving consumer goods (FMCG) industry, planning a nationwide marketing campaign comes with a high-stakes challenge: the delivery deadline. A delayed rollout means lost retail traction and wasted marketing budgets. When a top global confectionery brand needed 500,000 custom-themed plastic clip strips within a strict 1-month window for their M&M's campaign, Fuli Display turned a high-pressure schedule into a flawless retail reality.
This project highlights the strategic development and large-scale deployment of an innovative, eye-level secondary POP display system designed for a major global FMCG dairy brand during a mega sports campaign. By transitioning from traditional, heavy simulation fixtures to an engineered combination of high-grade corrugated paper and lightweight Andy boards (PVC foam boards), Fuli Display provided a highly scalable, scene-based merchandising solution. This approach successfully bridged the gap between bulk floor stock and high-impact brand emotional connection, delivering uniform retail execution and maximum long-term ROI across a nationwide store network.
This project focuses on the engineering of a 3-in-1 Visualizer Case Topper system designed to bridge the information gap in FMCG bulk floor displays. By integrating branding, physical product visualization, and clear pricing into a single eye-level unit, the solution transforms traditional case stacks into high-impact sales zones.
This project involved transforming standard Coca-Cola vending machines into immersive, experiential retail touchpoints within a high-traffic amusement park environment. The solution moved beyond traditional "sticker-wrap" branding to a structural integration approach, creating a visual landmark that fits naturally within themed surroundings.
This project involved the development of a modular retail display system for M&M’s, designed to support seasonal in-store promotions across different retail formats. The solution focused on creating a flexible display structure that could adapt to various store environments while maintaining strong brand visibility and efficient retail execution.
This project focuses on a Modular Retail POP Display System designed to balance immersive brand storytelling with functional flexibility. Developed as a suite of coordinated elements rather than a single rack, the system serves as a scalable solution for FMCG brands to maintain a cohesive "brand zone" across various retail landscapes.
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