Selected retail display projects across floor case displays, countertop displays, and modular solutions.
Retail Terminal Pain Points Severe Visual Homogenization: Traditional retail shelves struggle to capture attention in crowded snack aisles. A gap between brand IP assets and store fixtures prevents brands from creating a strong "visual magnet" effe...
Overcoming Retail Space Constraints through Standardized Injection Molding and Flexible Visual Merchandising to Create High-Converting Retail Touchpoints
Retail Terminal Pain Points 360° Prime Placement: Breaks free from bulky, wall-bound traditional racks, allowing heavy or canned products to sit directly in high-traffic aisles for maximum interaction. Tool-Free Assembly: Eliminates complex scr...
Eliminate Cooler Display “Blind Spots” · Secure Premium “Golden C-Position” inside Refrigerated Terminals · Boost Summer Sales
In the fast-moving consumer goods (FMCG) industry, planning a nationwide marketing campaign comes with a high-stakes challenge: the delivery deadline. A delayed rollout means lost retail traction and wasted marketing budgets. When a top global confectionery brand needed 500,000 custom-themed plastic clip strips within a strict 1-month window for their M&M's campaign, Fuli Display turned a high-pressure schedule into a flawless retail reality.
This project highlights the strategic development and large-scale deployment of an innovative, eye-level secondary POP display system designed for a major global FMCG dairy brand during a mega sports campaign. By transitioning from traditional, heavy simulation fixtures to an engineered combination of high-grade corrugated paper and lightweight Andy boards (PVC foam boards), Fuli Display provided a highly scalable, scene-based merchandising solution. This approach successfully bridged the gap between bulk floor stock and high-impact brand emotional connection, delivering uniform retail execution and maximum long-term ROI across a nationwide store network.
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