Countertop POP Display Solution for Targeted Mint Candy Promotion in Tobacco Retail Channels

To support the launch of a new mint candy designed for adult smokers—positioned around fresh breath and throat-soothing benefits—we developed a tailored countertop POP display solution optimized for tobacco retail channels. With a clear market niche and a highly specific consumer group, the challenge was to ensure immediate visibility and fast conversion at key touchpoints.

The display rack features a clean, minimalist structure that allows the product to face shoppers directly, enabling quick recognition and impulse purchase at cashier counters or cigarette cabinets. Its overall form echoes the product’s refreshing identity, reinforcing a sense of lightness, cleanliness, and health-oriented appeal.

By aligning product attributes with channel behavior, this modular POP display maximizes exposure in high-value retail spots and delivers precise communication to smoking consumers. The result is a highly efficient “right scene + clear message” solution that strengthens brand impact, accelerates trial, and enhances value delivery at the retail terminal.